Why You Should Already Have a WOO Card

If you spend a lot of time around the city of Worcester, MA, then you should probably already own a WOO Card.

Woo Card, Beechwood and Ceres Bistro, Worcester, MAWhat

This card is essentially a membership program open to the public that allows its holder to receive discounts, win prizes, and take advantage of special offers at a number of venues throughout Worcester County. Whether you love dining out, booking accommodations, visiting museums, or experiencing great art, the WOO Card allows you the liberty of experiencing the rich culture of Worcester without breaking the bank.


The WOO Card was developed in order to promote the vibrant culture that can be found throughout Worcester County. While many people will head to Boston to find the best dining and entertainment, the WOO Card encourages people to discover this same quality right here in Worcester. Each time that you visit a special WOO-approved event or business and swipe your card, you’ll earn points that can be redeemed for prizes including tickets to events, gift cards to restaurants, and more. Plus, certain venues will automatically give you specials when you present your WOO Card. For example, snag a free appetizer at your favorite restaurant or discounted tickets at the DCU Center. The College WOO Card allows local students to better connect with the local community as well.


The cost for a public WOO Card is only $20 per year. After only a few uses, the card will have paid for itself. Once you’ve purchased your very own WOO Card, simply visit your favorite Worcester locations and start swiping! College students attending any of the 12 Colleges of Worcester Consortium can get their WOO Card for free when they apply online.


Along with buying your WOO Card online, you can also visit the Hanover Theatre, DCU Center, and the Worcester Cultural Development Office to purchase your WOO Card. Interested in selling WOO Cards at your local school or organization? Sign up to become a WOO Card vendor and $5 will be donated toward your organization per card sold.

WOO Card even has a special deal going on right now. If you buy a WOO Card during the month of October, you’ll be automatically entered to win a pair of tickets to see The Nutcracker at the Hanover Theatre.

Visit Ceres Bistro located on Plantation Street in Worcester, and get a free appetizer with the purchase of two entrées when you use your WOO Card! Or, if you plan to stay at The Beechwood Hotel, get a free room upgrade (based on availability) simply for being a WOO Card member. Now those are some sweet deals! Contact us to book your room or dining reservation today.